EA free petrol stunt triggers north London gridlock
Print storyShoot-em-up promo creates real life car chaos
Posted in Bootnotes, 5th September 2008 12:52 GMT
Webcast: Building Applications for the 21st Century
Another great moment in the annals of computer game PR stunts today - Electronic Arts caused gridlock this morning by offering £40 of free petrol to punters in Finsbury Park, north London.
Given current petrol costs, this led to over 500 drivers fighting to get on the forecourt from early this morning. The publisher offered £40 per car up to a total of £20,000, to promote the release of its latest shoot-em-up, Mercenaries II.
A spokeswoman for the Metropolitan Police told the Reg congestion was now easing. Police were aware of the promotion before it happened but approached organisers when congestion started getting serious. Organisers agreed to close the garage at 11am. ®
The Register Guide to Extended Validation
LDAP Injection [3-2APZ1KL]
Blind SQL Injection [3-2APYM5E]
Preventing Google Hacking [3-2APYMGU]
Building Web Application Security into Your Development Process [3-2APYMBV]
Still sending naked email? Get your protection here
T-Mobile G1 Google Android-based smartphone
Ubuntu 8.10 - All Hail new Network Manager
OpenOffice 3.0 - the only option for masochistic Linux users