This article is more than 1 year old
Multi-coloured, multi-currency swap shop, Quarterdeck style
Built by Infobank
Who needs the Euro? PC utilities firm Quarterdeck has broken down European language and currency barriers by setting-up a European Internet store where Internet users can buy and download products in the language and currency of their choice. The store was developed by Infobank subsidiary TrustMarque, who will continue to provide the back office infrastructure for the service. This will include the handling of multi-currency transactions, hosting of encrypted Quarterdeck products and the maintenance of the end user license agreement. TrustMarque will also handle fraud screening, VAT reporting and user validation functions on the site. "It will add value to Quarterdeck's business," said marketing director Christine Allenet. "It's important we address customers in their own language and currency, particularly because we are primarily targeting home users. It's a cultural thing. If the site is in English and in a foreign currency, you are more likely to lose sales." The store will be a boost to Quarterdeck, which has been put through a mill over the past few weeks that culminated in being de-listed by the Nasdaq stock market last week. Quarterdeck is currently undergoing a merger with Symantec, which has announced it will commence a cash tender offer for all outstanding shares of Quarterdeck common stock at the net price of $0.52 per share. The purchase price is approximately $65 million including the assumption of Quarterdeck’s outstanding debt. "The bid hasn't been accepted by the shareholders yet," added Allenet, "so as far as I am aware, it's business as usual." ®