The Intel dominoes continue to fall with Micron Electronics succumbing for the first time to AMD's charms.
As deals go, it's a minnow: Micron is to flog Duron-powered PCs in Best Buy electronic retail outlets only.
But it is the symbolism that counts - Micron is, after all, America's third biggest direct PC vendor behind Dell and Gateway, so it has the potential to buy lots more chips from Chimpzilla.
Unlike Dell, Micron is not an Intel-only PC vendor - the company's product mix includes VIA-powered PCs.
AMD's Micron deal comes hard on the heels of a first-time supply contract with Tiny Computers, probably Britain's biggest indigenous PC vendor (story: Tiny goes AMD). ®