Intel US finally catches up with Europe

Intel Inside scheme extended to the small guys

Intel US has followed Europe, Japan and Asia Pacific in extending its Intel Inside programme to small system builders selling white box desktop and mobile systems.

The chip behemoth has set aside $10 million to contribute up to the cost of print and website advertising. Since its inception some ten years ago, the programme had been restricted to large OEMs.

Intel will reimburse up to two thirds of the cost of print ads, as well as costs for certification training and Web site branding. Dealers will be allocated ad dollars based on processor purchases. To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.

The company has also introduced a technical solutions training series to provide dealers with training and technical backup. Currently, 800 Intel dealers in 27 US cities have signed up.

Intel has been operating a similar scheme in EMEA for over a year, according to an Intel representative. ®