Acer own label sales flatter than pancake

Profits warning

Acer Group has slashed sales forecasts for own-brand sales. The PC maker reckons it will now only get 80-90 per cent of its previously projected target of $3.4 billion for the year.

Acer is also "considering lowering its earnings goal, which has been projected at US$11 million", Asiabiztechreports. The company's profit targets were decidedly modest before. What will they be now?

Acer says it is partly to blame: the company has been slow in reacting to market conditions in North and South America. Of course, the market conditions are not its fault.

On the bright side, OEM orders and sales are increasing. On this evidence, the company thinks the world economy will bottom out at the beginning of Q3. ®