EMC reveals price cuts, almost

Competition no slouch


After the monster revelation that EMC isn't actually the impenetrable beast that everyone thought it was, it seems that the company may have given its head a bit of a shake. It seems to be getting all liberal, wishy-washy even.

The storage power-house with the reputation for being the single most expensive piece of technology you can possibly buy, which is admittedly a slight exaggeration, is slashing its prices - talk about a change of tack.

It was the surprisingly calm CEO, Michael Ruettgers, that made the announcement - having let slip earlier last year that EMC could be getting pretty aggressive on price. And last week he backed that up with further claims of aggressive pricing and a renewed competitiveness. Actual facts and figures however were typically hard to find.

Nevertheless, this could be an important step by EMC, which has long been criticised over the price of its hardware. Despite the fact that the company likes to think its is the best in the world, and argues that if people want the best they have to pay for it, revelations a few years ago that showed its sales people being paid staggering commission on sales left an unpleasant taste in many peoples' mouths.

This almost inevitably hasn't helped EMC move forward, particularly not with the competition from the likes of HDS, which is said to be making significant wins over EMC, and IBM hotting up. Just last week IBM itself released a number of new storage offerings - including an attractively priced NAS solution - that could further dent EMC's margins.

EMC however has already got its ammunition in place. At a recent Gartner conference the latest findings from a storage market report showed that EMC had good reason to remain bullish - Gartner still thinks it is unstoppable. Admittedly, if you believe Gartner's figures, which claimed EMC had more than a 34 per cent share of the storage market - then it could well be right. But the competition is no slouch - despite what this pair would have you believe. HDS, as with EMC, managed to bag double digit growth last year, and Compaq continues to assert itself, claiming more than 10 per cent market share in second place altogether.

With all of that in mind, EMC better make sure that it gets it's alleged price cuts flagged pretty heavily because the competition isn't going to be waiting around for it to get it's act together this year. ®

© IT-Analysis.com


Other stories you might like

  • Failed gambler? How about an algorithm that predicts the future
    Hopefully an end to '... and you'll never guess what happened next!'

    Something for the Weekend Another coffee, please. Yes, I know we're about to start. There is always time for one more coffee. It's good for your brain. Thanks.

    Could you hold my cup for a moment? I need to visit the restroom. Yes, I know we're about to start; you told me that already. There is always time for coffee AND a comfort break. Yes, I know the two are related but I don't have time to chat about it. I'm bursting here.

    How about I drink the coffee straight away, nip to the WC, and return pronto? Slurp argh that's hot. Thanks, I'll be right back.

    Continue reading
  • Seriously, you do not want to make that cable your earth
    Network? What's that when it's at home?

    On Call This week we bring you a shocking incident for a Register reader who was party to an electrical engineer's earthly delights.

    "Andrew" takes us back to the 1980s, the days of DECNet, DEC Rainbow PCs, and the inevitable VAX or two.

    Back then, DECnet was a big noise in networking. Originally conceived in the 1970s to connect PDP-11 minis, it had evolved over the years and was having its time in the sun before alternative networking technologies took over.

    Continue reading
  • Protecting data now as the quantum era approaches
    Startup QuSecure is the latest vendor to jump into the field with its as-a-service offering

    Analysis Startup QuSecure will this week introduce a service aimed at addressing how to safeguard cybersecurity once quantum computing renders current public key encryption technologies vulnerable.

    It's unclear when quantum computers will easily crack classical crypto – estimates range from three to five years to never – but conventional wisdom is that now's the time to start preparing to ensure data remains encrypted.

    A growing list of established vendors like IBM and Google and smaller startups – Quantum Xchange and Quantinuum, among others – have worked on this for several years. QuSecure, which is launching this week after three years in stealth mode, will offer a fully managed service approach with QuProtect, which is designed to not only secure data now against conventional threats but also against future attacks from nation-states and bad actors leveraging quantum systems.

    Continue reading

Biting the hand that feeds IT © 1998–2022