TV maker Alba has sold just a third of the integrated Internet-TVs it expected to shift.
Only 180,000 punters, out of a forecast 500,000 coughed up for the device. The price has been cut to £99, down 33 per cent, to shift the things.
But the company is sticking with the product. The Guardian quotes chief executive Daniel Harris saying "We've done nothing wrong except maybe marginally over-estimate sales."
Alba's Net TV cost it £17.9 million in the last year, and did its bit to reduce the group's pre-tax profits from £18.5 million to £2.7 million.
The company now expects to shift another 200,000 units by the end of the year.
Virigin.net is a 20 per cent shareholder in the product. ®