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Tiny Computers ditches AMD
Tiny loves Intel 4ever
Tiny Computers has ditched AMD to become a 100 per cent Intel-based system vendor once again.
The company made the decision on 28 May and has since sold off all its remaining AMD Athlon based boxes.
Tiny introduced Athlon and Duron machines in September 2000.
Colin Greene, Tiny UK's marketing director, said the decision was made on the strength of Intel's roadmap. "It seems to be a very strong roadmap going forward. The P4 is a very strong product."
What does this say about AMD's roadmap then? Why doesn't Tiny continue selling systems built around both vendors chips?
"We could do both," said Greene. "We feel we just get better strength going with just Intel."
Intel was certainly upset when Tiny introduced Athlon machines to its range, and there's no doubt it put a particularly persuasive deal together to get Tiny to be faithful. An offer it couldn't refuse.
Richard Baker, AMD's European marketing manager, said the move was "part of the pendulum of doing business. We hope to be working with them again." ®