Cybercafe chain - easyEverything - appears to have bottled plans to park its advertising lorry outside AOL UK's headquarters.
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It's expected to feature a picture of Easy Group boss, Stelios Haji-Ioannou, ripping up his AOL account and urging others to follow suit.
However, according to AOL UK's scouts, no one's seen the van all morning.
Of course, there's still plenty of time left for easyEverything to carry out its advertising stunt - if they can avoid getting snarled up in London's busy traffic first.
A spokesman for AOL UK dismissed the prank warning that the Internet giant's offices are surrounded by no parking signs and double yellow.
If the van does stop - or even breaks down as was mooted last week - it is liable to be towed away.
Now wouldn't that make a pretty picture? ®