Broadband outfit Video Networks has scored exclusive rights to video-on-demand broadcast of Premier League football games for the next three years.
Access to games will be made available to the firm's HomeChoice package at a subscription price of £6 a month, and allow football fans to watch games in full after a night out at the pub.
However they will face the problem of avoiding hearing news of the results of important games before they being able to see them, which may prove tricky.
Mid-week matches can be watched from midnight on the same day. Saturday games are available from midnight on Sunday, and Sunday games from Monday at 10.00pm. Viewers can pause and replay parts of the game as often as they like just as if they had video taped recording, and they'll also access to an archive of nine years of Premiership football. Scene indexing technology will allow fans to locate key pieces of action from games.
Video Networks, which is operating at a loss, hopes the agreement will spur take up of broadband in the London catchment area in which it operates. It currently has 14,000 subscribers.
Terms of the deal with the Premiership, which covers 106 games over three seasons, were not disclosed. ®