Kodak has decided to do the decent thing and honour its £100 digital camera deal. In the face of legal actions and media opprobrium, there was little else that it could do.
Here is a link to the offer statement posted on Kodak's UK site
And here is the email sent to customers who ordered the bargain camera (thanks to everyone who sent us this).
We are pleased to tell you that Kodak will offer the Kodak EasyShare DX3700 Digital Camera, along with a memory card and inkjet paper, at the advertised price of £100 +p&p to all of our customers who ordered the camera and accessories.
The resolution of this matter has been a top priority for Kodak. One of our company's core principles is our commitment to our customers, even in difficult situations like this one.
As you know, a mistake on our website allowed a number of customers to order the Kodak EasyShare DX3700 Digital Camera and accessories at an incorrect price of £100. Despite the incorrect listing, Kodak will offer the camera and accessories at the advertised price of £100 + p&p.
As noted in previous communications, your credit card has not been charged. If you would like to purchase the Kodak EasyShare DX3700 Digital Camera, along with the accessories, for £100 + p&p, please follow the instructions below. Please note that the closing date for this offer is 28th February 2002.
Once again, we apologise for the inconvenience caused to you by these exceptional circumstances and appreciate your continued patience in allowing this matter to be resolved.
Regional Business General Manager & Vice President
Kodak Digital & Applied Imaging
HOW TO CLAIM:-
1. Call our special Freefone hotline (see 5 below). We expect the next few days to be really busy, but we will keep the lines open until February 28, 2002 so there is plenty of time to take up this offer.
2. We will start to ship orders from February 11, 2002. Please allow up to 28 days for delivery.
3. Please have this email to hand when you call. Our representative will ask you to confirm:-
* Your original order reference (for each order you have placed)
* Your name and email address
* The quantity you ordered
* The delivery address
* Your credit card details
4. Please note
(i) the provision of your credit card details will constitute your acceptance of the proposal in full and
final settlement of any claim you may have against any Kodak company and/or Link Network Ltd.
(ii) this offer is personal to you and is non-transferable
(iii)this offer shall be subject to Kodak's terms and conditions of sale, save as where expressly varied by the terms of this offer. A copy of the terms & conditions is available at:-
5. The Freefone number is 0800 281 487
You may call until February 28, 2002.
Our call centre hours are Monday to Friday 9 a.m. to 5 p.m.
In anticipation of an initial high level of calls we have extended call centre hours to minimise extended call waiting in the first few days.
We request that you call our number on:
Saturday 2nd February between the hours of 0900 and 1300
Alternatively please call at your convenience.