Apple drops Emagic bombshell

Hands Cubase a Windows monopoly

Apple dropped a bombshell on music makers today by acquiring Emagic which, with Steinberg, dominates the market for sequencing software. Apple said it will axe the Windows version of Emagic's Logic sequencer come September.

"I'll bet there are 70,000 fucked-off users," a musician who uses PC versions of both products told us today. The companies today said that two-thirds of Logic's 200,000 users are on the Mac already.

But the user forums are beginning to reflect some angst.

"Quite shocking," writes one Cubase user.

"What about the 35% PC-based users?" writes another. "I for one can't understand the discontinuation of the windows-based products. Seems to me that this will be the death of emagic. … it will be a loss in competition, no question about it."

Over at the Emagic user group, there's a mixed response.

"Have to say it is good news for Mac users - hopefully this means an OSX version will come along real soon now. It also means no more 'waiting for Apple' for new features etc," writes one user. Who then goes to express fear that Logic's new owners will be even less than forthcoming with technical information than Emagic.

The move effectively hands the PC sequencing business to Steinberg's Cubase - although Cakewalk users [see below] are sure to disagree - and we hope they're right. Not that Steinberg will be breaking open the champagne today: Apple is now effectively in competition with one of its most important ISVs.

Both Steinberg and Emagic are German-based companies and both Cubase and Logic were born on the Atari. Between them, they span the range from serious noodlers all the way up to professional musicians.

It's unthinkable that Apple will not introduce some form of rebate program to lure PC users to the platform, but it's still early days.

Update: Furious Cakewalk SONAR users have been mailing us to say how great it is. "From a technical standpoint [Sonar] contains many features Steinberg and Emagic have only recently caught up with, or do not yet support." Cakewalk claims 900,000 users for its products - and if this is a representative user, we don't want to argue. ®

Other stories you might like

  • Prisons transcribe private phone calls with inmates using speech-to-text AI

    Plus: A drug designed by machine learning algorithms to treat liver disease reaches human clinical trials and more

    In brief Prisons around the US are installing AI speech-to-text models to automatically transcribe conversations with inmates during their phone calls.

    A series of contracts and emails from eight different states revealed how Verus, an AI application developed by LEO Technologies and based on a speech-to-text system offered by Amazon, was used to eavesdrop on prisoners’ phone calls.

    In a sales pitch, LEO’s CEO James Sexton told officials working for a jail in Cook County, Illinois, that one of its customers in Calhoun County, Alabama, uses the software to protect prisons from getting sued, according to an investigation by the Thomson Reuters Foundation.

    Continue reading
  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading

Biting the hand that feeds IT © 1998–2021