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Nvidia targets Mac games users
The Way It's Meant to Be Played
Nvidia is muscling its way onto the packaging of a significant number of games for the Mac platform. Unlike the array of PC publishers and developers - who must be wooed individually – the Mac gaming software community is close-knit and means that Nvidia's “The Way It's Meant to Be Played” logo will get a lot of exposure.
Nvidia has managed this feat by teaming up with Mac publisher Aspyr. You may not recognise the name, but a quick trip to Aspyr.com will give you an idea of the size and girth of their product catalogue. Everything from Deus Ex, Medal Of Honor and every Star Wars game you can think of to The Sims, Tony Hawk’s Pro Skater and even Tomb Raider are available on the Mac thanks to Aspyr – and although the Nvidia logo will appear only on "selected" packaging, those titles handpicked will surely be the cream of the crop.
Biting the hand that feeds IT
