Intel touts early access to new tech

One Generation Ahead

Intel's services division, Intel Solution Services (ISS), has launched One Generation Ahead, an initiative developed to provide businesses with access to future technologies and the company's "business expertise". The goal: to help firms roll out new technology more quickly and maximise ROI while they're about it.

According to Intel, it will "deliver customers... future Intel technologies three to six months before they are commercially available".

"Next generation solutions" from "key alliances" will be shown to businesses "before the technologies are fully released", it adds.

That, the chip giant believes, will help companies develop and refine their IT strategies, and help more closely align said strategies to business objectives, from which better ROI will follow.

It's all about persuading corporates to ramp up their technology spending, of course. ISS is Intel's version of Cisco's indoctrination division, the Internet Business Solutions Group (IBSG), which engages with organisations at the board level to persuade them to adopt advanced IT strategies. IBSG doesn't sell or promote Cisco kit per se, but it hopes to drop sufficient hints to each organisation that they will buy plenty of routers and so on from the hardware and software vendors and resellers IBSG puts them in touch with.

The three-year-old ISS has been advising corporates on projects like "platform migration, server consolidation and the deployment of new technologies such as web services" - all activities that favour the sale of the kind of kit that Intel's chips are most likely to be found in.

"In uncertain economic times, it is important for companies to look ahead and thoroughly plan and design their IT infrastructure to ensure new solutions meet business objectives and are fully future-proofed," said ISS' EMEA Business Development Manager, Jo Watson in a statement.

Nothing wrong with that, though it assumes that companies actually need these "new solutions". ®