Pan European ISP Tiscali has undergone a logo makeover to reflect the "maturity and internationality" of the company.
The cost of the new image - which turns Tiscali's uppercase logo and accompanying motif into something that looks like a lowercase typewriter-like font - is not being disclosed.
Although not being fully introduced throughout the company until the beginning of next year, you can catch a sneak preview at 46664.com.
Why 46664.com? Well, Tiscali is one of a number of ISPs around the world that is streaming a concert - featuring Queen, Bono and Peter Gabriel, among others - on Saturday to generate awareness about Aids.
And so Tiscali has used its new logo on the site.
A spokeswoman for Tiscali said: "Tiscali has undertaken a review of its positioning and visual identity and as a consequence has decided to re-design the logo to reflect the maturity and internationality of the company as well as the dynamic nature of our market and the enthusiasm and passion Tiscali has for the internet."
So now you know. ®