Nintendo UK launches £10m voucher promo

Buy stuff over Easter, get more stuff free


Nintendo is planning an Easter promotion which will see purchasers of a new GameCube or Game Boy Advance console during April getting a free £250 book of vouchers redeemable against a variety of Nintendo and third-party products.

Included in the vouchers is a £20 discount against another Nintendo console, along with individual discount vouchers for key Nintendo software products and reduced price ticket offers for UK attractions like Alton Towers and Thorpe Park.

The promotion, which runs from 2 April through to 25 April - covering the entire Easter holiday period - will be supported by a major advertising campaign throughout the month, covering national press, online and radio outlets as well as a wide range of new in-store POS material.

"This £10m giveaway offers consumers incredible discounts redeemable against a variety of products and activities," explained Nintendo's UK head of marketing, Dawn Paine. "With hardware, software and reduced ticket offers for popular attractions like Alton Towers and Thorpe Park, Nintendo fans will have plenty to keep them occupied this Easter."

Nintendo will be hoping that the promotion will help them to retain the momentum that the GameCube built up over the Christmas period, which has seen the console performing significantly better in the past couple of quarters than in the same period a year ago.

However, there's legitimate concern over the future software line-up for the console, which is looking relatively sparse despite promised software support from the likes of Namco (Tales of Symphonia, Baten Kaitos) and Konami (Metal Gear Solid: Twin Snakes). It's expected that Nintendo will unveil a new range of first-party GameCube titles at E3 this year to address this concern.

Copyright © 2004, GamesIndustry.biz


Other stories you might like

  • Stolen university credentials up for sale by Russian crooks, FBI warns
    Forget dark-web souks, thousands of these are already being traded on public bazaars

    Russian crooks are selling network credentials and virtual private network access for a "multitude" of US universities and colleges on criminal marketplaces, according to the FBI.

    According to a warning issued on Thursday, these stolen credentials sell for thousands of dollars on both dark web and public internet forums, and could lead to subsequent cyberattacks against individual employees or the schools themselves.

    "The exposure of usernames and passwords can lead to brute force credential stuffing computer network attacks, whereby attackers attempt logins across various internet sites or exploit them for subsequent cyber attacks as criminal actors take advantage of users recycling the same credentials across multiple accounts, internet sites, and services," the Feds' alert [PDF] said.

    Continue reading
  • Big Tech loves talking up privacy – while trying to kill privacy legislation
    Study claims Amazon, Apple, Google, Meta, Microsoft work to derail data rules

    Amazon, Apple, Google, Meta, and Microsoft often support privacy in public statements, but behind the scenes they've been working through some common organizations to weaken or kill privacy legislation in US states.

    That's according to a report this week from news non-profit The Markup, which said the corporations hire lobbyists from the same few groups and law firms to defang or drown state privacy bills.

    The report examined 31 states when state legislatures were considering privacy legislation and identified 445 lobbyists and lobbying firms working on behalf of Amazon, Apple, Google, Meta, and Microsoft, along with industry groups like TechNet and the State Privacy and Security Coalition.

    Continue reading
  • SEC probes Musk for not properly disclosing Twitter stake
    Meanwhile, social network's board rejects resignation of one its directors

    America's financial watchdog is investigating whether Elon Musk adequately disclosed his purchase of Twitter shares last month, just as his bid to take over the social media company hangs in the balance. 

    A letter [PDF] from the SEC addressed to the tech billionaire said he "[did] not appear" to have filed the proper form detailing his 9.2 percent stake in Twitter "required 10 days from the date of acquisition," and asked him to provide more information. Musk's shares made him one of Twitter's largest shareholders. The letter is dated April 4, and was shared this week by the regulator.

    Musk quickly moved to try and buy the whole company outright in a deal initially worth over $44 billion. Musk sold a chunk of his shares in Tesla worth $8.4 billion and bagged another $7.14 billion from investors to help finance the $21 billion he promised to put forward for the deal. The remaining $25.5 billion bill was secured via debt financing by Morgan Stanley, Bank of America, Barclays, and others. But the takeover is not going smoothly.

    Continue reading

Biting the hand that feeds IT © 1998–2022