AOL UK is going on a £20m advertising spending spree to plug AOL 9.0 - the latest version of its Internet service.
Aimed at both broadband and narrowband punters, AOL UK's biggest ad campaign to date, is expected to "reflect the increasingly mature and sophisticated nature of Internet consumers". Apparently.
AOL 9.0, which includes Video Instant Messenger, AOL Talk (a Voice over IP service) plus spam controls, is due to be launched on 5 April.
Said AOL UK VP Marketing Sharon Lang: "This campaign marks an exciting progression for the AOL brand in the UK to fully portray the depth and diversity of products we offer, which enable consumers to fulfil
the potential of the Internet.
"With more than half of UK households connected to the Web and total time spent online soaring, we wanted to create a campaign that showed how the Internet has reached beyond the virtual world to present real opportunities in people's lives."