Telewest is increasing the speed of its cable broadband services for more than 450,000 punters - and isn't going to charge them a bean.
A spokeswoman said there were no strings attached to the upgrade, no hidden price rises or usage caps.
The UK cableco is revamping its range of blueyonder Internet products to offer faster speeds for the same price as existing services. The 50 per cent speed upgrade means that the standard blueyonder broadband service will increase in speed from 512Kb to 750Kb, but still cost from only £25 per month.
Telewest's 1Mb is boosted to 1.5Mb while the 2Mb service gets wound up to a 3Mb service. Telewest's recently launched entry-level 256k service is not included in the speed shift.
Chad Raube, Telewest's director of Internet services, said: "This is the biggest shake-up in the broadband market for some time. We feel it's time to give customers a broadband boost for no extra cost and offer them something they can't get from any other broadband provider. Combined with the existing benefits of our internet products, this will make choosing blueyonder a no-brainer."
Work to upgrade the network to handle the increased speed is due to be completed by the end of May. ®