Plus.net is reporting brisk interest in its new cut-price entry-level broadband products after announcing yesterday that it would begin offering 2Mb ADSL for under £20 from today.
A spokesman for the ISP said there had been "lots of interest" and that its call centre had been handling "loads of enquiries".
Yesterday, the Sheffield-based ISP announced that it would be flogging a 1Mb entry-level service (includes 1 gig usage a month) for £14.99 a month. Its 2Mb service (includes 2 gig usage a month) costs £19.99 a month.
Both entry-level packages enable punters to buy additional bandwidth for between £1.75 and £2.00 per gig.
PlusNet's move follows Wanadoo's announcment on Tuesday to flog 1Mb broadband for £17.99 a month.
The Sheffield ISP's move could spark a new wave of price cutting by ISPs eager not to be left behind in the scramble for new customers.
Said PlusNet's marketing director, Marco Potesta: "If Wanadoo truly meant business this is the kind of pricing they would be putting in place.
"Internet users demand the best possible performance and the higher-speeds available provide a much faster and more convenient experience. Simply choose your speed and the bandwidth and away you go. If you want more bandwidth you can pay for as much as you like." ®