Philips 755 mobile phone

Will you take to 'Tag it'? With so many manufacturers making mobile phones, companies have to come up with more and more inventive ways to make you to want to choose their models over their competitors' products. To that end, we've seen a whole host of new technologies that even five years ago, you would have judged to be preposterous, writes Stuart Miles.

Philips 755 mobile phonePhilips' gambit on this is the inclusion of a touch screen so you can "tag" the pictures you've taken with the built-in digital camera. Using words like "Tag it!" written in graffiti on the phone to us smacks of marketing hype and unfortunately for Philips it seems to be nothing more.

The first problem is the design of the phone. Square and flat, the handset neither looks pretty nor easy to use. For a phone that's got graffiti writing on it, it looks very staid and business-like. Rather than expect you to use your mitts to touch the screen, Philips, taking a similar view to Sony Ericsson with the P900 series, has included a flat stylus that bolts on to the side of the phone. Whether it's because we're used to the P900 series, but to a right-handed user, the stylus was on the wrong side. What's more, the stylus is almost impossible to get out of the cradle. Yet Philips is so worried that you might lose them, it throws a couple more in the box for good measure.

Keys are flat and almost impossible to use without selecting other keys and attempting to avoid the usual joystick issues - ie. getting caught on your pocket - Philips has made it so flat that likewise it's hard to use.

It's not all bad with the style - a nice touch is a camera lens cover on the rear of the phone that slides up and down shutter style. Additionally the 755 does have a large colour screen for seeing what you are taking a picture of and of course doubling as a table for the "Tag it!" element.

"Tag it!" is the idea that you'll take a picture and then want to write over it before you send it to your business colleague or friend. Pressing the "Tag it!" button when not in camera mode will bring up a rudimentary drawing package that gives you basic options like line thickness, colour and text. The interface looks like something I wrote in BBC Basic at school 20 years ago and for some reason you have to select everything twice to get it to work, once to select it and another to use it.


With no Bluetooth, a VGA camera, a poor menu system and a USP that isn't really that exciting when you come to use it, there is unfortunately little to like about this model.

What we do like, although find highly impractical, is the TV link that comes in the box allowing you to share your photos on a television. We like it, because it's a nice idea, and saves you messing around with Bluetooth dongles. However, it's impractical because it's large and cumbersome and will really only be used when you've got a bag to carry it.

It's a small gripe, but maybe if we were left-handed we could get used to the stylus being where it is and maybe if we really felt the need to write over our images before we send them to people then this might find a home. As it is, competing against models such as the P910i, it hasn't got a hope in hell.

Philips 755
Rating 50%
Pros — Able to write on your images before you send them
Cons — Bad design; poor software; awkward to use
Price $299
More info The Philips website

Recent Reviews

Sony Ericsson P910i smart phone
Motorola E398 mobile phone
Navman PiN GPS PocketPC
Griffin radioShark
ALK CoPilot Smartphone
Samsung X10 Plus slimline notebook
Creative Sound Blaster Wireless Music
Evesham e-box Media Center 2005 PC

Visit The Reg's Review Channel for more hardware coverage.

Other stories you might like

  • Ex-Qualcomm Snapdragon chief turns CEO at AI chip startup MemryX

    Meet the new boss

    A former executive leading Qualcomm's Snapdragon computing platforms has darted the company to become CEO at an AI chip startup.

    Keith Kressin will lead product commercialization for MemryX, which was founded in 2019 and makes memory-intensive AI chiplets.

    The company is now out of stealth mode and will soon commercially ship its AI chips to non-tech customers. The company was testing early generations of its chips with industries including auto and robotics.

    Continue reading
  • Aircraft can't land safely due to interference with upcoming 5G C-band broadband service

    Expect flight delays and diversions, US Federal Aviation Administation warns

    The new 5G C-band wireless broadband service expected to rollout on 5 January 2022 in the US will disrupt local radio signals and make it difficult for airplanes to land safely in harsh weather conditions, according to the Federal Aviation Administration.

    Pilots rely on radio altimeter readings to figure out when and where an aircraft should carry out a series of operations to prepare for touchdown. But the upcoming 5G C-band service beaming from cell towers threatens to interfere with these signals, the FAA warned in two reports.

    Flights may have to be delayed or restricted at certain airports as the new broadband service comes into effect next year. The change could affect some 6,834 airplanes and 1,828 helicopters. The cost to operators is expected to be $580,890.

    Continue reading
  • Canadian charged with running ransomware attack on US state of Alaska

    Cross-border op nabbed our man, boast cops and prosecutors

    A Canadian man is accused of masterminding ransomware attacks that caused "damage" to systems belonging to the US state of Alaska.

    A federal indictment against Matthew Philbert, 31, of Ottawa, was unsealed yesterday, and he was also concurrently charged by the Canadian authorities with a number of other criminal offences at the same time. US prosecutors [PDF] claimed he carried out "cyber related offences" – including a specific 2018 attack on a computer in Alaska.

    The Canadian Broadcasting Corporation reported that Philbert was charged after a 23 month investigation "that also involved the [Royal Canadian Mounted Police, federal enforcers], the FBI and Europol."

    Continue reading

Biting the hand that feeds IT © 1998–2021