AOL UK has cut the cost of its entry-level broadband service following in the footsteps of similar moves by big-boy rivals BT and Wanadoo UK. Its 256k service - AOL Broadband Silver - now costs £17.99 a month, down from £19.99 a month. The service is uncapped, comes with no upfront fees and also benefits from a free customer helpline.
The ISP also announced that it now has more than half a million broadband punters in the UK, a milestone it passed in August, and some 2.3m customers in all. AOL UK also plans to trial a 2Mb service later this year for existing punters.
Said AOL UK chief exec, Karen Thomson: "By making AOL Broadband Silver available for just £17.99 a month and announcing our plans to trial a service at up to 2Mbps, we are opening up the possibilities of broadband to even more consumers."
In April Wanadoo UK (formerly Freeserve) shook up the market among the leading ISPs by launching a new £17.99 per-month 512k broadband product with a 2 Gig a month cap. In August, it doubled the speed while keeping the monthly fee at £17.99.
At the beginning of October BT cut the monthly cost of its entry-level broadband service shaving £2 off its BT Broadband Basic service bringing it down to £17.99 a month. ®