You've heard the sampler, now buy the real thing.
CD sales rebounded for the first time in four years in the United States in 2004, according to Nielsen Soundscan, defying the predictions of big label executives. Overall music sales rose 1.6 per cent over 2003 but CD sales, which account for 98 per cent of all new music sold, saw a 2.6 per cent increase.
The new music stores contributed next to nothing directly: just 0.033 per cent, or 1 in 3000 album sales were Net downloads. Nielsen says 140.9 million tracks were sold through the "Nappletizers" - new music stores such as Apple's iTunes Music Store, and Napster, compared to 666.7 million physical CDs. Universal and Sony BMG accounted for 58.7 per cent of internet downloads between them.
But such figures are dwarfed by the P2P networks: over a billion tracks are downloaded each month, according to some estimates.
Is there a correlation between the new music services and a renewed interest in buying CDs? Are downloaders getting physical?
Evidence in the UK suggests that 92 per cent of people who bought from an online store preferred CDs. Hardly surprising, as the real thing sounds better, allows you to share the music with friends and you have something tangible at the end of the day. That's a lot of advantages to something that costs about the same, or in the case of discount CDs, is much cheaper.
Who wants to pay more to get less? ®
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