The Carphone Warehouse has unveiled a new mobile phone network geared to punters who make lots of international calls.
With no line rental or contract, calls from Mobile World are up to 98 per cent cheaper than some rivals, claims Carphone. For instance, a call to the US or Canada via Mobile World costs 5p a minute. For 6p a minute, callers can buzz Australia, New Zealand, China or Hong Kong.
A call to China using a BT phone box, on the other hand, would cost £3 a minute while Vodafone would cost £1.49 a minute.
Carphone reckons its service will tap into the calling card market which gives punters the chance to make cheap overseas calls. This market is worth around £500m a year in the UK and Carphone reckons that many punters are being ripped off by hidden charges.
Said Carphone chief exec Charles Dunstone: "There are a huge number of people in the UK who need to make regular international calls to family and friends abroad or to international work colleagues. Until now they have either had to pay extortionate rates on their mobile or face the mass confusion of the calling card market, riddled with hidden charges." ®