Oh no, you're thinking, yet another cookie pop-up. Well, sorry, it's the law. We measure how many people read us, and ensure you see relevant ads, by storing cookies on your device. If you're cool with that, hit “Accept all Cookies”. For more info and to customise your settings, hit “Customise Settings”.

Review and manage your consent

Here's an overview of our use of cookies, similar technologies and how to manage them. You can also change your choices at any time, by hitting the “Your Consent Options” link on the site's footer.

Manage Cookie Preferences
  • These cookies are strictly necessary so that you can navigate the site as normal and use all features. Without these cookies we cannot provide you with the service that you expect.

  • These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • These cookies collect information in aggregate form to help us understand how our websites are being used. They allow us to count visits and traffic sources so that we can measure and improve the performance of our sites. If people say no to these cookies, we do not know how many people have visited and we cannot monitor performance.

See also our Cookie policy and Privacy policy.

ATI chooses 'CrossFire' for SLi-rival moniker?

Trademark application


ATI may have let slip the name of its upcoming multi-GPU rendering technology. On 5 May, it filed to have the phrase 'ATI CrossFire' and the word 'CrossFire' registered as trademarks.

ATI CrossFire logo?

Of course, the registration could have nothing to do with ATI's answer to Nvidia's SLi, but the word it's attempting to trademark has a certain resonance with what ATI is trying to achieve. It clearly has gaming connotations, and the idea of converged gunfire works as a metaphor for images rendered by multiple GPUs coming together.

You can imagine the 'Get caught in CrossFire' ad slogans already.

ATI's multi-GPU system is expected to be launched shortly, possibly as early as next week we hear, with a formal outing at Computex Taipei the week after.

ATI may also launch its R520 chip next week, though some reports talk of its shipping much later in the year. Either way, it's likely the R520 will support CrossFire - if such is its name. It has been claimed recently that ATI's system requires only one card to support it - the 'slave' card can be any relatively recent ATI board.

The system is believed to use a tile-based rendering system to reduce board-to-board bandwidth requirements and better partition the c-operative rendering. With tiles, it's much easier to allow for a much less powerful slave, rather than simply allot 50 per cent of the image to each GPU.

ATI is also expected to announce updated AMD and Intel-oriented chipset products next month. ®

Related stories

Crytek: new ATI chip will support Shader 3.0
Nvidia posts record revenues
Nvidia to launch G70 'at Computex'
ATI Tech weakness hands opportunity to Nvidia
ATI multi-card rendering details emerge
Intel snatches mobile graphics lead from ATI
ATI top-end GPUs to win back 'channel leadership'
ATI to update AMD, Intel chipsets 'in June'


Other stories you might like

Biting the hand that feeds IT © 1998–2021