Lawyers representing BT Ireland have called on the owner of BTIrelandsucks.com to pull the plug on the site claiming it has been registered in "bad faith".
In a letter to site owner Adam Beecher, BT Ireland said: "You have no right, title or interest in respect of the name BT Ireland and we require that you remove the website and cancel the domain name without delay."
The telco is also submitting a complaint under ICANN's dispute resolution service because BT reckons the name has been "registered in bad faith".
But Beecher shows little sign of giving up the domain without fight. He set up the site to highlight customer service problems he's experienced at the hands of BT Ireland.
"The main problem with BT Ireland, in my opinion, is their billing system. It doesn't work," he writes, explaining how he wasn't billed for three months and the matter only came to light when he contacted the telco.
Or as he puts it so eloquently at the top of the page: "Fix your f*cking billing system you muppets!"
Then there's his gripe about having to pay a €125 deposit for his broadband service and not receiving a receipt to acknowledge that he's coughed up.
"I don't have a problem with being asked for a deposit...however BT don't issue receipts for this deposit, and despite being told that a letter is sent out to customers explaining the deposit, I've never received one. That's just bad business," he says.
Not content with shining a light on what he believes are BT Ireland's failings, he then turns his attention to the letter from the telco's legal team.
"I have as much right to say that 'BT Ireland sucks' as you or anyone else in the country, or the world; and until the law is changed to make criticism a civil or criminal offense, I'm afraid there's bog all BT Ireland can do about it."
He also details exactly why he believes BT Ireland's dispute resolution request will fail.
A spokeswoman for BT Ireland declined to discuss the matter since it was in the hands of lawyers.
However she told us: "We're doing what we can to protect our brand." ®