Saint Sir Bob Geldof has advised delegates at a London innovation conference to ignore emails after revealing that they "get in the way of serious consideration of what you want to do".
Geldof said that emails "give a feeling of action, which is a mistake" and revealed his masterplan for business productivity: "Don't do e-mail."
It's as simple as that. Mercifully, Geldof's Luddite tendencies do not extent to that other scourge of modern society - the SMS. Punters wanting tickets for Live8 had to text in their application, time which could surely have been better spent ignoring bulging inboxes and thereby redefining the work productivity paradigm.
To be fair, Saint Bob is a successful suit in his own right, although he seems to have caught a touch of Bono Syndrome here - the absolute belief that celebrity achieved in one arena confers the right to give forth on any subject whatsoever.
Having said that, we look forward to Geldof and the U2 frontman berating Kofi Annan on the amount of time UN staff spend emailing business-critical PowerPoint presentations concerning Iraq oil for food programmes to each other when they could be unloading sacks of aid to wailing African orphans while their lonely inboxes fill with pointless e-communications. ®