The Cloud will introduce a new flat-fee tariff for its Wi-Fi service later this summer that slashes the cost of accessing the net on the move.
From 1 July, punters will be able to sign up to a new unlimited flat rate package for £11.99 month. Called UltraWiFi, the package is subject to a 12-month subscription.
A 'pay-as-you-go' version is also available for people who don't want to sign up for a year-long contract. For the same price, punters can use the service as much as they like for a week.
The Cloud currently charges £5 an hour to access its service.
UltraWiFi is due to be made available at the same time as The Cloud flicks the switch on its new city centre hotzones in Birmingham, Cambridge, Edinburgh, Leeds, Liverpool, Manchester, Nottingham and Oxford, along with the London boroughs of Kensington, Chelsea, Camden and Islington.
Chief executive George Polk said The Cloud has been working hard to "make the Wi-Fi mobility world real.
"By removing price as a barrier and structuring it so people can now be connected all the time at no additional cost, UltraWiFi enables a world where your computer, your music player, your camera or your low-cost VoIP phone is always connected to your Internet world," he said. ®