YouTube got an upgrade on Friday - it has added a tab of channels - and any user can set themselves up as a channel.
You can choose the colours of your channel, link to content you like as well as put up your own content. The idea is that similar channels, or users, will link to each other so creating groups of similar or related content.
The site is also offering a log of the last 100 videos you have watched - but makes clear it won't be storing or using this information itself.
The site is also improving blog support so users will be able to upload video to blogs more easily.
The site is fearsomely popular, especially with kids. It shows 50m videos a day to some six million unique users. With 40,000 new videos going up a day it's growing fast. The site was founded in February 2005 and employs 32 people. It officially launched in December 2005. The two founders - Chad Hurley and Steve Chen met at PayPal.
More info here.®