Virgin Media still claiming no usage limits

Transparency? They've heard of it

Updated Virgin Media's website still says the firm has "no plans to introduce any usage limits", despite the nationwide rollout of bandwidth throttling at the beginning of May.

Virgin now limits speeds between 4pm and midnight once users reach a MB limit, which is dependent on how much they pay per month.

However, in the firm's FAQ, posted when NTL rebranded last, it says there were no plans to introduce such limits, even though it was already trialling the technology.

Virgin Media: no limits?

The oversight is an embarrassment for Virgin Media, which is struggling against Sky, while trying to turn around years of bad customer service in its NTL incarnation. Part of the play has been to be transparent about usage policies and generally communicate better with punters, so the garbled information is doubly off-message.

Virgin doesn't apply monthly download limits, and has criticised others for doing so while claiming "unlimited" service. ®

Update

Virgin Media returned our call, and have promised to alter the offending text over the next few days to reflect reality.