Hollywood Records is attempting to breathe new life into an ailing musical format, the CD. It has unveiled the CDVU+ format, which it hopes will appeal to those looking for something more than currently offered by the standard 12cm audio disc.
According to HR's Kent Bunt, the format is designed to give consumers the content they want, but in a format they're used to. CDVU+ will equip music CDs with DVD-style extras, such as song lyrics, feature articles and band photographs.
HR didn't say how CDVU+ will be priced in comparison to existing chart CDs. Only time, or rather sales, will tell how popular the new format will be, especially when pitted against the might of music downloads.
And, let's be honest, we've been here before. Extended CDs, CD+G and other audio CDs that incorporate data partitions have been around for years and have done little if anything to boost the demand for CDs beyond what it would ordinarily be.
HR claimed it will manufacture the new format in environmentally friendly packaging, with the plastic case and booklet both made of recyclable materials. Mind you, why include a booklet at all when you can put all the information into the disc's extras?
The first album to be released on the format will be available is the US next month.