Not content with trying to foster mobification on us, Orange is at it again with smexting: the act of sending text messages while nipping out for a fag.
In the two weeks following the workplace ban in England text traffic went up by seven and half million messages; to 519.5 million from 512 million in the last two weeks of July, a rise which Orange is keen to attribute to "smexting".
Not content with that, they then slip "smirting" into their release; defined as "...the simple act of asking for a spare cigarette turning into a complex mating routine". Apparently prior to the ban the only way to chat someone up was to complain of having something in your eye: but now smokers have another way to start a conversation.
Following the trend we look forward to buying a Benson & Hedges smone, and making calls on our Marlborough smobile: all whilst enjoying the smooth, mellow, taste of cancer in the rain. ®