Salesforce shuns Google Docs route (for now)

Benioff resists Office 2.0 distraction


Salesforce.com wants to be many things to all people. But a move into hosted office productivity apps won't be appearing on its agenda anytime soon.

Chief executive Marc Benioff said Salesforce.com will add complementary services to its core customer relationship management (CRM) service, while leaving the frothier elements of Web 2.0 and Office 2.0 to others.

"If we try to pick off other things too soon, it's not going to serve them [customers] or us. I don't want to go into spreadsheets, word processors or email," he said.

Speaking at his company's annual Dreamforce event this week, Benioff said: "We want to do CRM very well, sales, partner marketing, mobile, content and ideas... are important to us to own and dominate. There are lots of things out there, but we don't want to be all things. We want to be open and have other people build on this [the Salesforce.com platform and underlying database]."

According to Benioff , Salesforce has a challenge to deepen its presence within existing customers. In other words, clients could be buying a lot more seats from the company - maybe four times as much as they are buying today.

So the company has to bang the drum to let them know that it does other stuff besides CRM. "A lot of our customers still think we only have one application... most don't know we have a customer service and support application or marketing application," he said. "We think there's a tremendous opportunity to break out of SFA [sales force automation]."

Another problem, is the newness of on-demand applications. Most customers, despite what start-ups and venture capitalists in Silicon Valley would have you think, are new to the whole idea of on-demand.

"When we rolled it out for the first time [Visualforce, announced this week] customers did not get it," Benioff said. "We have manifested who we are and what we can do for customers... the reality is even though I get it I do not take it for granted that anyone else gets it."®


Other stories you might like

  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading
  • Utility biz Delta-Montrose Electric Association loses billing capability and two decades of records after cyber attack

    All together now - R, A, N, S, O...

    A US utility company based in Colorado was hit by a ransomware attack in November that wiped out two decades' worth of records and knocked out billing systems that won't be restored until next week at the earliest.

    The attack was detailed by the Delta-Montrose Electric Association (DMEA) in a post on its website explaining that current customers won't be penalised for being unable to pay their bills because of the incident.

    "We are a victim of a malicious cyber security attack. In the middle of an investigation, that is as far as I’m willing to go," DMEA chief exec Alyssa Clemsen Roberts told a public board meeting, as reported by a local paper.

    Continue reading

Biting the hand that feeds IT © 1998–2021