A businessman has stumped a record £375,000 to secure the F1 number plate, the Mirror reports.
Afzal Kahn, who owns a car conversion firm, secured his prize at an Essex county council auction, in the process beating the previous record of £331,000 paid for M1. The council had held the plate since 1904.
Kahn said: "I am privileged to have such a prestigious plate."
The cash from the sale will be directed into a safe-driving scheme for young motorists.
In Abu Dhabi, meanwhile, businessman Salem Buharoon earlier this week shelled out 2.61m Dirhams (£359,862) for plate 11111, explaining to Gulf News that he "wanted the number desperately for his Ferrari". ®