Innovation 08 In an effort to identify traffic discrimination by American ISPs, Google is prepping a suite of network analysis tools for everyday broadband users.
"We're trying to develop tools, software tools...that allow people to detect what's happening with their broadband connections, so they can let [ISPs] know that they're not happy with what they're getting - that they think certain services are being tampered with," Google senior policy director Richard Whitt said this morning during a panel discussion at Santa Clara University, an hour south of San Francisco.
If the country doesn't have neutral networks, Whitt contends, innovation stagnates among application developers. And he believes that individual consumers - as well as Washington policy makers - should join the fight for such neutrality.
"The forces aligned against us are real. They've been there for decades. Their pockets are deep. Their connections are strong with those in Washington," he said. "Maybe we can turn this into an arms race on the application software side rather a political game."
Whitt wouldn’t say when these tools would be available – or how they will operate. But he did indicate that ultra-clever Google engineers began work on the project some time ago. We’re guessing they were inspired by Comcast - the big-name American ISP caught blocking BitTorrent and other peer-to-peer traffic last summer.
"If the broadband providers aren’t going to tell you exactly what’s happening on their networks," Whitt told The Reg, "we want to give users the power to find out for themselves."
It’s no secret that Google advocates strict net neutrality, or as Whitt likes to call it "broadband neutrality". The real issue, he points out, is the proverbial last mile. "The network in this case is not the internet, but the broadband network," he said, speaking alongside other opinionated network watchers at the latest Innovation '08 panel, a Media Access Project-sponsored discussion meant to explore US internet policy. "What we're talking about is the on-ramps to the internet controlled not only by the telephone companies and cable companies but now the wireless companies."
But there was a time when Google at least considered the other side of this epically contentious argument. In the fall of 2005, when then SBC Telecommunications chief Ed Whitacre told BusinessWeek that certain companies should pay extra to use his pipes for services such as high quality uninterrupted video, the Google brain trust sat down for a brain storm on the matter. And at least one uber-Googler suggested that a neutral network wasn't worth fighting for.
"The question was raised by the top level management at Google: What do we think about network neutrality – about this notion that broadband companies have the power to pick winners and losers on the internet?" Whitt explained. "One position was that in the environment [proposed by Whitacre], Google would do quite well.
"This side of the argument said: We were pretty well known on the internet. We were pretty popular. We had some funds available. We could essentially buy prioritization that would ensure we would be the search engine used by everybody. We would come out fine – a non-neutral world would be a good world for us."
But then that Google idealism kicked in.