If you thought "listener interactivity" was just a reference to men who shout at radios, think again, says DAB hand Pure. Next month, it'll launch an Evoke DAB radio that links to its online portal.
In what sounds suspiciously like an attempt to make DAB exciting and relevant to today's media-savvy listener, Pure today said its Evoke Flow will enable "a two-way flow of information between the radio, the web portal and the broadcaster".
According to Pure, punters will be able to do this through their radio's screen, hopping online and engaging with "new and varied features involving listener interactivity which will include feedback, voting and advanced services such as music download and tagging", though it admits the latter two won't be ready when the Flow comes out.
If emailing the Today programme doesn't float your boat, the Flow will incorporate the usual FM tuner and a Wi-Fi link to connect it to internet stations.
Pure is establishing its own portal, Pure Lounge, which will "provide easy access to a programme of unique content, starting with Pure Sounds, a library of sounds designed to allow the listener to set the perfect mood or even help their child go to sleep".
Says it all, really.
Parents with sleep-deprived kids - or kids with sleep-deprived parents - will be pleased to hear the Evoke Flow goes on sale next month for £150.