Those readers who are a) too busy to remove bread from a packet, b) physically incapable of opening a jar or c) untrained in the use of a knife, will be relieved to learn that as of next Thursday Marks & Spencer will be punting a 75p jam sandwich featuring, er, bread, butter and strawberry jam.
According to the Telegraph, the supermarket monolith describes the "Simply...Strawberry Jam" sarnie as a "perfect quick fix, credit crunch lunch" - part of a range of no-frills nourishment which also features free range egg or British ham cunningly deposited between slices of white bread.
M&S sandwich specialist Katy Patino enthused: "We are delighted to be launching this national favourite. It really is the ultimate comfort food at an unbeatable price, plus it's the only place on the high street where you can get a jam sandwich. For those who haven't eaten one for years, one bite takes you straight back to your childhood."
Hmmm. Here's a memory-lane-tastic credit-crunch sandwich suggestion for M&S: A 35p dripping sarnie which, at 8,000 calories a pop, could at a stroke/heart attack replace breakfast, lunch and dinner in these financially troubled times. ®
Yeah, we know: You wait ages for an interesting sandwich story and then two come along at once. Life, eh?