Sky claims to have become the first broadcaster to have successfully televised an event in 3D using a domestic 3D-ready TV.
Last night, Sky filmed popular beat combo Keane performing a gig in London’s Abbey Road studios using 3D camera equipment. The pictures were beamed by satellite to a nearby Sky+ HD box connected to a 46in 3D-Ready Hyundai TV and shown to a group of invited guests.
Sky also transmitted the gig live over the internet, allowing the band’s fans to watch along online using traditional red and green specs. The broadcast was also shown on the big screen at a local cinema.
Unfortunately, Sky’s been quick to point out that the broadcast doesn’t signal its impending launch of a nationwide 3D TV service.
The gig was simply “another stage [in] Sky’s ongoing research and development into the technical possibilities and potential for 3DTV in the UK”, the broadcaster said.
Sky has previously told Register Hardware that content availability, rather than technical issues, is what’s holding back a UK 3D TV service.
But Gerry O’Sullivan, Sky’s Director of Strategic Product Development, added that the 3D Keane gig “confirmed that arts programming is another genre which has the potential to benefit from 3D”. ®