Residents of Butt Hole Road in Conisbrough, South Yorks, are hoping that 300 quid will put an end to the pilgrimage which has seen sniggering crowds flock to the internationally-famous road sign, including Yanks in search of a Beavis and Butt-Head moment:
According to the Sun, the four families living on the road stumped up the cash to change the name to Archer Way, having grown weary of years of Butt Hole quips, "pranksters baring their backsides for cheeky photographs" and coachloads of tourists dropping by for a photo opportunity.
Taxi driver Peter Sutton, who has enjoyed six years on Butt Hole Road, admitted he initially thought the address "would be fun", but the novelty soon wore off. As well as the inevitable smart-arsed comments, residents had to endure Butt Hole fans swiping the signage and delivery firms refusing to believe the place existed.
The original name is apparently in honour of a communal water butt which once occupied the site. The new moniker was selected "as the road is just half a mile from a 930-year-old castle". ®