People just not that into Blu-ray

I'd rather be surfing


Winning the next-gen DVD format war turns out to be a bit like getting crowned "most popular stench." Blu-Ray may have overwhelmed the competition, but that doesn't mean folks plan to invite it into their home.

Although nearly half of Americans now own a high definition television, the overwhelming majority show little interest in owning a Blu-Ray player, according to Harris Interactive survey released Friday.

Out of 2,401 US adults polled online in April, about 93 per cent said they are unlikely to buy a Blu-ray player within the next year. That's up from 91 per cent who said they were unlikely to buy Blu-Ray within a year back in 2008. (Taking into account that people who purchased a player last year no longer have a reason to buy a second one, we'd call that figure a draw).

The Blu-Ray response is still wildly out of whack with Harris' count of US HD television adoption. The pollster says 47 per cent of American consumers report having a high definition television, up from 35 per cent last year.

So why the increased apathy for the high-def DVD format despite more folks owning high-def television? According to Harris senior consultant Milton Ellis, folks would rather forsake the disc format altogether in favor of alternative media.

"Consumers today can easily watch high definition TV channels or use the internet or video-on demand to access high definition movies," Ellis said. "In the near future, access to high definition movies may be a download or streaming delivery of one's favorite movies to a home media server that eliminates the need for a Blu-ray player or Blu-Ray disc."

Oddly enough, although HD DVD is technically a dead format, it's apparently doing better than Blu-ray amongst those polled. About 11 per cent said they owned a HD DVD player, while 7 per cent said they own a Blu-ray player. (Both amounts are almost definitely inflated from the average US population due to Harris conducting the survey through an online poll). About 3 per cent get their HD DVD through the external drive for the Xbox 360, while 9 per cent do Blu-Ray by way of the Playstation 3.

Ownership of both high definition players is still up from 2008 — just not by much. Blue ray ownership was at about 6 per cent in 2008, while HD DVD was at about 4 per cent last year.

The format doesn't seem to be winning over its current owners either, according to the survey.

When Blu-ray player or PS3 owners were asked if they plan on switching their disc library completely, only about 25 per cent answered yes. And only around one third said they now make most of their movie purchases on the Blu-ray format. Meanwhile, about two in five said they're waiting for Blu-ray disc prices to go down.

A further breakdown of the Blu-ray survey is available here (as a PDF). ®


Other stories you might like

  • Did ID.me hoodwink Americans with IRS facial-recognition tech, senators ask
    Biz tells us: Won't someone please think of the ... fraud we've stopped

    Democrat senators want the FTC to investigate "evidence of deceptive statements" made by ID.me regarding the facial-recognition technology it controversially built for Uncle Sam.

    ID.me made headlines this year when the IRS said US taxpayers would have to enroll in the startup's facial-recognition system to access their tax records in the future. After a public backlash, the IRS reconsidered its plans, and said taxpayers could choose non-biometric methods to verify their identity with the agency online.

    Just before the IRS controversy, ID.me said it uses one-to-one face comparisons. "Our one-to-one face match is comparable to taking a selfie to unlock a smartphone. ID.me does not use one-to-many facial recognition, which is more complex and problematic. Further, privacy is core to our mission and we do not sell the personal information of our users," it said in January.

    Continue reading
  • Meet Wizard Spider, the multimillion-dollar gang behind Conti, Ryuk malware
    Russia-linked crime-as-a-service crew is rich, professional – and investing in R&D

    Analysis Wizard Spider, the Russia-linked crew behind high-profile malware Conti, Ryuk and Trickbot, has grown over the past five years into a multimillion-dollar organization that has built a corporate-like operating model, a year-long study has found.

    In a technical report this week, the folks at Prodaft, which has been tracking the cybercrime gang since 2021, outlined its own findings on Wizard Spider, supplemented by info that leaked about the Conti operation in February after the crooks publicly sided with Russia during the illegal invasion of Ukraine.

    What Prodaft found was a gang sitting on assets worth hundreds of millions of dollars funneled from multiple sophisticated malware variants. Wizard Spider, we're told, runs as a business with a complex network of subgroups and teams that target specific types of software, and has associations with other well-known miscreants, including those behind REvil and Qbot (also known as Qakbot or Pinkslipbot).

    Continue reading
  • Supreme Court urged to halt 'unconstitutional' Texas content-no-moderation law
    Everyone's entitled to a viewpoint but what's your viewpoint on what exactly is and isn't a viewpoint?

    A coalition of advocacy groups on Tuesday asked the US Supreme Court to block Texas' social media law HB 20 after the US Fifth Circuit Court of Appeals last week lifted a preliminary injunction that had kept it from taking effect.

    The Lone Star State law, which forbids large social media platforms from moderating content that's "lawful-but-awful," as advocacy group the Center for Democracy and Technology puts it, was approved last September by Governor Greg Abbott (R). It was immediately challenged in court and the judge hearing the case imposed a preliminary injunction, preventing the legislation from being enforced, on the basis that the trade groups opposing it – NetChoice and CCIA – were likely to prevail.

    But that injunction was lifted on appeal. That case continues to be litigated, but thanks to the Fifth Circuit, HB 20 can be enforced even as its constitutionality remains in dispute, hence the coalition's application [PDF] this month to the Supreme Court.

    Continue reading

Biting the hand that feeds IT © 1998–2022