The average woman will - between the ages of 16 and 60 - spend 287 days deciding what to wear.
That's according to Matalan, which polled 2,491 females and found that this essential activity accounts for an average 16 minutes on weekday mornings, 14 minutes after getting up at weekends and up to 20 minutes bothering the wardrobe prior to a night out.
Add to that dinner and works parties, etc etc (six per year at 36 minutes a pop) and the marathon 52 minutes selecting suitable togs to take on holiday, and you've got an awful lot of irritated partners pacing up and down outside the bedroom door.
A spokesman for Matalan mitigated: "What you wear has a direct impact on how you feel about yourself and it is important a woman feels exceptional in her outfit. Whatever the occasion your clothes portray an image and we understand this is fundamentally important to women."
Which is, of course, perfectly reasonable. What we want to see, though, is a Matalan poll of 2,500 Reg readers to see just how long they spend mulling the comparative merits of a suit and tie, or jeans, trainers and that favourite black t-shirt.
We can predict one finding: It won't add up to 287 days. ®