Apple nabs 90% of all 'premium PC' dollars

Spending $1000? Bet you're a fanboi


Apple may soon have the premium-priced PC market all to itself, if reports by an NPD analyst are correct.

Although research firm NPD Group hasn't issued an official release documenting its findings, an article from Betanews reports that NPD says that over 90 percent of every dollar spent on a PC listing for over $1,000 goes to Cupertino.

The details underlying that rather astonishing assertion are even more interesting. As Betanews explains it:

According to NPD, in June, average selling prices [ASPs] for all PCs sold at US retail was $701, or $690 for desktops and $703 for notebooks. But the ASPs get more interesting when comparing Macs to Windows PCs. For all Windows PCs, ASP was $515 in June. For Macs: $1,400. Desktop Windows PC ASP: $489. Mac desktops: $1,398. Windows notebook ASP was $520, or $569 when removing all those nasty, margin-sucking netbooks. Mac laptops: $1,400.

The debate has raged for years over whether Macs are worth their premium price, peppered with epithets such as "Mactard," "Windoze," and the like.

Mac supporters cite the bulletproof Mac OS X, wealth of Apple-developed bundled software, freedom from malware, long product life, and overall elegance of the Mac experience.

Windows PC supporters cite affordability, the vast choice of hardware and software, broad choice of games, clarity of product roadmaps, and the benefits of being a corporate standard.

But it all comes down to personal choice. Mac buyers are willing to spend more to get what they want. PC buyers prefer to pay less. And both Apple and the Windows PC producing ecosystem are perfectly happy to accomodate both groups.

It's just that Apple is making far more money off its fans than the Windows PC producers are off theirs. ®

Similar topics


Other stories you might like

  • Experts: AI should be recognized as inventors in patent law
    Plus: Police release deepfake of murdered teen in cold case, and more

    In-brief Governments around the world should pass intellectual property laws that grant rights to AI systems, two academics at the University of New South Wales in Australia argued.

    Alexandra George, and Toby Walsh, professors of law and AI, respectively, believe failing to recognize machines as inventors could have long-lasting impacts on economies and societies. 

    "If courts and governments decide that AI-made inventions cannot be patented, the implications could be huge," they wrote in a comment article published in Nature. "Funders and businesses would be less incentivized to pursue useful research using AI inventors when a return on their investment could be limited. Society could miss out on the development of worthwhile and life-saving inventions."

    Continue reading
  • Declassified and released: More secret files on US govt's emergency doomsday powers
    Nuke incoming? Quick break out the plans for rationing, censorship, property seizures, and more

    More papers describing the orders and messages the US President can issue in the event of apocalyptic crises, such as a devastating nuclear attack, have been declassified and released for all to see.

    These government files are part of a larger collection of records that discuss the nature, reach, and use of secret Presidential Emergency Action Documents: these are executive orders, announcements, and statements to Congress that are all ready to sign and send out as soon as a doomsday scenario occurs. PEADs are supposed to give America's commander-in-chief immediate extraordinary powers to overcome extraordinary events.

    PEADs have never been declassified or revealed before. They remain hush-hush, and their exact details are not publicly known.

    Continue reading
  • Stolen university credentials up for sale by Russian crooks, FBI warns
    Forget dark-web souks, thousands of these are already being traded on public bazaars

    Russian crooks are selling network credentials and virtual private network access for a "multitude" of US universities and colleges on criminal marketplaces, according to the FBI.

    According to a warning issued on Thursday, these stolen credentials sell for thousands of dollars on both dark web and public internet forums, and could lead to subsequent cyberattacks against individual employees or the schools themselves.

    "The exposure of usernames and passwords can lead to brute force credential stuffing computer network attacks, whereby attackers attempt logins across various internet sites or exploit them for subsequent cyber attacks as criminal actors take advantage of users recycling the same credentials across multiple accounts, internet sites, and services," the Feds' alert [PDF] said.

    Continue reading

Biting the hand that feeds IT © 1998–2022