Amazon UK is punting the full version of Windows 7 Home Premium at half the price it's selling for in the US, and scoring a healthy amount of publicity to boot.
The retailer is heavily trailing Microsoft's forthcoming operating system on its homepage. The Windows 7 Home Premium edition can be scooped up for around £65, which is 57 per cent cheaper than the recommended retail price of £149.99.
Redmond's latest operating system isn't available until 22 October, but consumers have been able to preorder the software since last month.
Meanwhile, our American cousins are expected to stump up $119 (£72) for an upgrade version of the OS. A full copy of Windows 7 Home Premium will set them back around $200 (£122) over at Amazon.com.
Microsoft's UK store hopes to grab a few more pence from its Blighty customers. It's currently flogging the OS for £79.99.
But for those on the hunt for a free copy of Windows 7, users have until tomorrow to download the Release Candidate version of the operating system. After that, Microsoft will shut up its test shop in readiness for the OS's official release.
Of course, that won't stop people pootling along to a BitTorrent tracker site where they'll be able to grab the RC version, and soon perhaps even a copy of the complete OS after it hits the shelves. ®