Aside from dishing out news about celebrities and TV shows, US magazine Entertainment Weekly has inked plans to add video displays to its pages.
From next month, the publication will run a series of editions with Video-in-Print (ViP) LCD screens integrated into its printed pages, a move thought to be a world's first.
The ViP screens have been developed over the past two years by US firm Americhip. Each measures 2.7mm thick and has a 320 x 240 resolution, yet can display around 40 minutes of video footage.
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EW's ViP screens will be about the size of a mobile phone display, online reports have said – so we’re guessing a size somewhere in the region of 1in and 3.5in.
Powered by a battery that can be recharged through a USB connection, each ViP screen is also capable of running continuously for up to 70 minutes.
EW’s 18 September issue will be the title’s first edition published with a Video-in-Print screen inside. The display – in case you were wondering – will run adverts for soft drink Pepsi Max and previews of upcoming TV shows for US network CBS.
The ViP EW editions will only be available to buy in Los Angeles, New York and through subscription. It's not yet known how many copies will be printed or how much they will cost. ®