A stage hypnotist from Yorkshire burst into the Sunday papers this weekend after it emerged that Britain's ladies are using his self-hypnosis CDs to increase their breast size by as much as two cups.
David Knight came onto the papers' radar when the BBC issued a press release ahead of a documentary it claims "shows how easy it is to set yourself up as an "accredited" hypnotherapist with absolutely no qualifications".
According to the Beeb, Knight "quotes an 85 per cent success rate. He tells Inside Out that his figure is based on his own customer feedback and a study of 22 women carried out in the Seventies."
He says, the Beeb claims: "Every lady's breasts today have been grown by the mind. The mind grows it, so the mind can enhance it. Fact."
However, Knight displays the evidence here on his website [scientific but arguably not safe for work] where he cites a study which showed results of as much as two inches' worth of bust improvement.
He cites one happy customer's testimonial: "I have been using them faithfully for about three weeks now and have grown one inch already!!! ... The other thing is, I have lost two inches around my waist, however I have also been working out quite a bit as well! ...I just had to share my success with you, no one else would believe me (except my husband) Thank You so much for your good work. You are just GREAT!!!"
It's not just the ladies who can benefit from Knight's gift though. He also claims his CDs can put martial artists "in the perfect zone to complete your task and beat any competitor. With the power of Hypnosis you will always perform at your best with a sharp and clear mind."
Is there nothing that won't succumb to hypnosis?
Not much it seems, with Knight claiming success against phobias, smoking and flagging sex drives.
Even irritable bowel syndrome will succumb, as his CDs will alleviate the stress that is often behind the crippling condition. But Knight admits even hypnosis has its limits, warning: "Rectal bleeding is never caused by IBS, and any rectal bleeding must be properly and thoroughly evaluated." ®