Sony has confirmed plans to launch a 3D TV channel in North America, as expected, in partnership with Imax and Discovery Communications - the firm behind The Discovery Channel.
The channel opens for business in 2011 and will broadcast 24/7 a diet of science and technology, natural history, space, adventure and kid’s shows.
Sony, Imax and Discovery Communications are equal partners in the venture, which is designed to drive “consumer adoption of 3D televisions”.
At time of writing it is unclear if the channel will appear in the UK, though the trio is considering international distribution in unnamed selected markets.
ESPN yesterday announced its own plan to launch a US-based 3D TV channel in April. The broadcaster will limit the service to targeted live sports events, such as World Cup football matches.
Meanwhile, the British satellite broadcaster Sky has promised that its 3D TV channel – which launches later this year - will work with all the latest 3D TV models expected to be demoed by Panasonic, LG, Samsung and Sony at CES in Las Vegas this week. ®
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