Film fans are reportedly rushing to celebrate world-changing, paradigm-busting 3D celluloid epic Avatar by naming their poor babies after characters from the Film That Changed The World Forever™.
According to a rather sketchy report in the Sun, some parents have inexplicably decided it's a bright idea to name a kid Neytiri or Toruk or indeed Pandora. The latter is top choice in the US, "with UK parents set to follow".
The Sun appears to have got the shock news from blinkbox.com, which suggested that the $1bn box office barrier acts as a trigger for movie-based sprogbranding. A spokesman offered: "Past the $100m barrier, the chances of a film's star lending their name to a child increase."
This remarkable and almost unbelievable fact explains, of course, why priests have in recent years been obliged to utter: "I christen thee Bilbo Dark Knight Barbossa Gollum Jack Sparrow III..." ®