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El Reg's numero uno celebutard "One night in" Paris Hilton spent the weekend enthusiastically promoting Brazilian lager "Devassa Bem Loura", which brewer Schincariol is punting with a £34m campaign featuring the highly-talented socialite:
Hilton was apparently informed before she accepted the cheque that "Devassa" means "Libertine", and she duly demonstrated at a launch party just what that means in California, viz: quaffing a few liveners before crawling around on all fours flashing her smalls.
She later twittered gaily: "I Love Brazilians! They love and live life to the fullest! Just like me!! ;)"
In case you were wondering, "Bem Loura" means "very blonde", and let's face it, they don't come any blonder than our beloved Paris. ®
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