Buffalo has taken a leaf out of rival storage specialist LaCie's book and released an shiny gold-look hard drive.
It's part of the existing MiniStation Lite range of 2.5in portable drives, and it comes with a 500GB capacity.
The drive comes weeks after Samsung released a gold-coloured 2.5in drive tied into the Michael Jackson movie This is it.
But their true auric ancestor is LaCie's Golden Disk desktop drive - reviewed here.
Available shortly, expect to pay around £65 for the Buffalo gold drive. ®