On Friday Facebook’s deputy general counsel Michael Richter said in a wishy-washy blog post that the firm planned to introduce some new features to its site, but didn’t actually reveal much about what its 400 million users can expect to see change.
“Not all of these products have been finalised and many aren't yet built at all. However, we've definitely identified some interesting opportunities to improve the way you share and connect with the people and things in your life.”
The company has made changes to its location tagging feature, which Facebook wonks had been beavering away at for the best part of a year, though they haven't actually unleashed it on the site yet.
“We thought the primary use would be to ‘add a location to something you post.’ Now, we've got some different ideas that we think are even more exciting,” said Richter.
“So, we've removed the old language and, instead added the concept of a ‘place’ that could refer to a Page, such as one for a local restaurant. As we finalise the product, we look forward to providing more details, including new privacy controls.”
The other potentially controversial change planned by Facebook involves allowing “pre-approved third party websites and applications” that use the Facebook Platform to grab general information about users from their account when they are logged into the service.
On the flip side, Facebook developers and third party websites will be required to “delete all data” from the site if a user requests such a removal. Additionally developers are forbidden from sharing Facebook data with other ad networks such as Google and DoubleClick.
Of course whether those coders adhere to the Facebook policy remains to be seen. Facebook execs admitted in the past that getting everyone to follow its rules was impossible.
Richter made a big play of Facebook’s efforts to be transparent about tweaks to its product. The only problem is that the blog post offered very little in the way of actual detail. Richter said the company would have more to say once it has finished the changes to its product.
The latest overhaul reflects Facebook's ambitions to get more of its interface to be embedded within online searches, making the site even more pervasive across the web.
Facebook users can air their disapproval or insert a smiley face until 3 April, said the company. ®