Adobe man to Apple: 'Go screw yourself'

iPhone's code translation ban 'despicable'


Adobe platform evangelist Lee Brimelow has told Apple to "go screw yourself," upbraiding the Cupertino cult for banning iPhone and iPad applications translated from code Steve Jobs doesn't like. Such code includes - most famously - Adobe Flash.

Yesterday, Apple released an updated SDK for the upcoming iPhone 4.0 OS, and unlike previous incarnations of the kit, it forbids developers from accessing Apple's APIs through any sort of intermediary layer that translates code not officially supported by the platform.

"Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited)," reads the new iPhone 4.0 SDK.

This will likely prevent the iPhone packager in Adobe's Flash Professional CS5 development suite - due for release next week - from converting Flash scripts into native iPhone apps. Untranslated Flash was already barred from the platform.

AppleInsider cites sources familiar with Apple's plans in reporting that the company has made the change so it can implement certain "smart" multitasking APIs. These APIs are designed to pause some apps while other continue to run, the report says, and they would not be able to do with cross-compiled applications.

But Brimelow sees the move as mere Apple pettiness. In a blog post entitled "Apple Slaps Developers in the Face," he says:

What they are saying is that they won’t allow applications onto their marketplace solely because of what language was originally used to create them. This is a frightening move that has no rational defense other than wanting tyrannical control over developers and more importantly, wanting to use developers as pawns in their crusade against Adobe

I am positive that there are a large number of Apple employees that strongly disagree with this latest move. Any real developer would not in good conscience be able to support this. The trouble is that we will never hear their discontent because Apple employees are forbidden from blogging, posting to social networks, or other things that we at companies with an open culture take for granted

Brimelow isn't forbidden from doing so. But his words aren't unrestricted. At the request of Adobe, he removed a sentence from his post that speculated on the motives behind the new language in Apple's iPhone and iPad SDK. And though for most of his original post, he seemed to be speaking in his official Adobe capacity, he later added a note to the top of the post that reads: "Adobe would like me to make it clear that the opinions below are not the official views of the company and are entirely my own."

Then, in the last paragraph, he struck through the bit indicating that in previous paragraphs, he'd been speaking for Adobe:

Now let me put aside my role as an official representative of Adobe for a moment as Speaking purely for myself, I would look to make it clear what is going through my mind at the moment. Go screw yourself Apple.

Earlier in the post, Brimelow - and apparently not Adobe - says that his company would never stoop to Apple's level. "The fact that Apple would make such a hostile and despicable move like this clearly shows the difference between our two companies," he writes.

"All we want is to provide creative professionals an avenue to deploy their work to as many devices as possible. We are not looking to kill anything or anyone. This would be like us putting something in our SDK to make it impossible for 3rd-party editors like FDT to work with our platform. I can tell you that we wouldn’t even think or consider something like that."

He says that Adobe has no intention of pulling its products from other Apple platforms. But personally, he intends to abandon the company entirely. "I will not be giving Apple another cent of my money until there is a leadership change over there. I’ve already moved most of my book, music, and video purchases to Amazon and I will continue to look elsewhere.

"Now, I want to be clear that I am not suggesting you do the same and I’m also not trying to organize some kind of boycott. Me deciding not to give money to Apple is not going to do anything to their bottom line. But this is equivalent to me walking into Macy’s to buy a new wallet and the salesperson spits in my face. Chances are I won’t be buying my wallets at Macy’s anymore, no matter how much I like them." ®

Broader topics


Other stories you might like

  • Workers win vote to form first-ever US Apple Store union
    Results set to be ratified by labor board by end of the week

    Workers at an Apple Store in Towson, Maryland have voted to form a union, making them the first of the iGiant's retail staff to do so in the United States.

    Out of 110 eligible voters, 65 employees voted in support of unionization versus 33 who voted against it. The organizing committee, known as the Coalition of Organized Retail Employees (CORE), has now filed to certify the results with America's National Labor Relations Board. Members joining this first-ever US Apple Store union will be represented by the International Association of Machinists and Aerospace Workers (IAM).

    "I applaud the courage displayed by CORE members at the Apple store in Towson for achieving this historic victory," IAM's international president Robert Martinez Jr said in a statement on Saturday. "They made a huge sacrifice for thousands of Apple employees across the nation who had all eyes on this election."

    Continue reading
  • Apple’s M2 chip isn’t a slam dunk, but it does point to the future
    The chip’s GPU and neural engine could overshadow Apple’s concession on CPU performance

    Analysis For all the pomp and circumstance surrounding Apple's move to homegrown silicon for Macs, the tech giant has admitted that the new M2 chip isn't quite the slam dunk that its predecessor was when compared to the latest from Apple's former CPU supplier, Intel.

    During its WWDC 2022 keynote Monday, Apple focused its high-level sales pitch for the M2 on claims that the chip is much more power efficient than Intel's latest laptop CPUs. But while doing so, the iPhone maker admitted that Intel has it beat, at least for now, when it comes to CPU performance.

    Apple laid this out clearly during the presentation when Johny Srouji, Apple's senior vice president of hardware technologies, said the M2's eight-core CPU will provide 87 percent of the peak performance of Intel's 12-core Core i7-1260P while using just a quarter of the rival chip's power.

    Continue reading
  • Apple dev roundup: Weather data meets privacy, and other good stuff
    No AR/VR glasses but at least RoomPlan will let you make rapid 3D room maps

    WWDC Apple this week at its Worldwide Developer Conference delivered software development kits (SDKs) for beta versions of its iOS 16, iPadOS 16, macOS 13, tvOS 16, and watchOS 9 platforms.

    For developers sold on seeking permission from Apple to distribute their software and paying a portion of revenue for the privilege, it's a time to celebrate and harken to the message from the mothership.

    While the consumer-facing features in the company's various operating systems consist largely of incremental improvements like aesthetic and workflow enhancements, the developer APIs in the underlying code should prove more significant because they will allow programmers to build apps and functions that weren't previously possible. Many of the new capabilities are touched on in Apple's Platforms State of the Union presentation.

    Continue reading

Biting the hand that feeds IT © 1998–2022